If Fan Pages were a single page they wouldn't be getting much attention from Facebook users or anyone for that matter. A Fan Page is actually composed of multiple Tabs. These tabs provide you the opportunity to provide a rich user experience.
Adding additional Tabs is not required to get your Fan Page off the ground; however, when you don't add 1 or 2 then you are missing out on a great opportunity to get interactions from your Fans. To add tabs you must use FBML. FBML is a subset of HTML that Facebook has created to work within their environment. Just as in any programming language there are many things possible but let's focus on just a few.
Adding essential Tabs to grow your base of Fans rapidly:
Compelling Landing Page - When you add additional tabs you can define what a "non-fan" will see when they first arrive. This is important, especially as Facebook opens up the fan pages to major search engines like Google, Yahoo, Bing, etc. When you create a stunning landing page you can immediately communicate to a new visitor the benefits of becoming a fan. This might include getting first access to new product releases, discounts, etc. Bottom line is adding a custom Tab gives you the advantage to growing your Fan base quickly.
Something Special - Beyond your landing page consider adding an additional tab to share valuable resources, give links to areas deep within your website, or maybe just share some fresh testimonials. Adding an additional tab when your Fan Page is new gives you the opportunity to show Fans that you have their needs in mind from the very beginning.
Adding additional Tabs using FBML is extra work beyond a standard Fan Page. With limitless potential on each tab that you add you will be able to easily increase the interactions from your Fans. For your extra effort you will be rewarded with more fans, more interactions, and an increase in your sales.
When you want to discover how to get your Fan Page going with extra tabs, we invite you to discover our free guide on Fan Page Marketing.
Jamey Bridges is one of the coaches and founders of the Online Real Estate Success program.
All aspects of marketing online [http://www.OnlineRealEstateSuccess.com] and conversion are covered from Search Engine Optimization and Pay Per Click to Social Networking. Training programs are designed to help business owners and sales professionals understand what is needed, apply the methods, and see results each and every month.
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