What do you need to optimize your Social Media Profiles - a good foundation and a several accounts to help you manage your social networking more effectively. These are the main accounts and formats I follow when setting up social media profiles for clients and what I recommend to students in training classes as well.
PROFILE SETUP:
• Choose a keyword rich BIO - use terms people will think of when looking to search for someone like you online. Not your technical terms, words the average Joe or Jane would use when looking to find a solution to their problem online.
• Profile Picture - unless you are a major franchise do not use your business logo - want people to get to know you, they want to see your face.
• Website - if you have none yet, use Linked In or Fanpage, not personal facebook.
• Brand it - get a twitter background (quick and free at twitbacks.com)
• Facebook Page - Choose page type as local business, professional service to get hours and company info or if business hours are not important use Page type then use Brand, Organizations and professional service to get best info area possible.
• Facebook Page - Welcome tab. Use Static FBML App to create a landing tab and optin tab. This is not a simple task - it needs to be created in html and convert to Facebook's fbml to make work. If you cannot do this then add lots of info on your info tab and use the settings option on the wall to make this the default landing page for new visitors to your Facebook Page.
ACCOUNTS TO SETUP:
• Gmail or other email - and use different password here than on networks. Keeps your main email safe from hackers and phishing scams.
• Social Oomph for AUTO DM's to new followers. You can rotate your auto DM as well, just follow the format in their notes. Use this also to setup alerts to send a daily digest of topics of interest. You receive an email with people mentioning those words and you can respond to them. Social Oomph can now shorten and track urls as well.
• Bit.ly acct or other url shortener to use to shorten urls as well and to use when tracking targeted links you use on regular basis.
• Twitterfeed will help you auto post blogs as published to twitter, fanpage, facebook but can also do with hootsuite.
• Hootsuite (or Tweetdeck or Seesmic) to use to manage accounts and contacts as you grow.
- Create groups/lists - or import them from twitter - to easily keep tabs on everything.
- Schedule posts on all networks - twitter, fanpage, facebook, linked in, ping)
- Uses ow.ly / ht.ly url shortener and you can see stats on links even on each tweet.
- Can add RSS feeds to follow and automate
• Twellow is a great place to register your profile and then find new people to follow - especially when starting out. You can find contacts in your own area which makes it easier to kickstart some conversation if you have met the person in real life. Start local, then go global with followers.
I invite you to receive a free copy of my Social Media DO's and DOn'ts Guide - Perfect for Beginners! You can access this at Social Media VA Resources.
If you are new to Social Media, join our Facebook Page to network and learn tips and tricks to use on your Social Media networks.
From Kathy Colaiacovo, Social Media Virtual Assistant
Article Source: http://EzineArticles.com/?expert=Kathy_Colaiacovo
No comments:
Post a Comment